We have some seriously great news about the direction Springleap.com will be taking in the near future. Fashion Evolution, which is the company that founded Springleap.com have just had a massive cash injection from a man who believes our brand and its ultimate aims, could measure up against any of the top crowd sourcing companies online. Thank you Lord Duncan Barratt!
The fresh cash injection means that we will be able to take the next step in commercialising our social network, crowd sourcing, & eCommerce web based software platform. This in turn means we can start to work on a whole host of internal companies, which means a variety of new changes.
Yep World Cup 2010 is right around the corner and the South African marketing initiatives to raise awareness for the competition seem to be puttering along pretty slowly. I’m stoked to see that the stadiums are coming along nicely, I’m very impressed, especially with the Durban stadium…it’s breathtaking.
But, what about the television marketing and online side? The momentum just doesn’t seem to be there.
Has the World Cup marketing taken a back seat in relation to the actual physical stadiums and infrastructure?
Listen it’s not like we don’t have the creative talent to put together awesome adverts and enlightening TV specials…so why the lackadaisical approach to the World Cup 2010 marketing?
What’s more, how much information is being sent across to the rest of the world….if we are actually in the country where it’s being hosted and there is such little action, what the heck is happening elsewhere. I think it was last week that we saw people gathered in New York putting on some kind of public pump for the World Cup…however it look no better organized/funded than some kind of protest march.
