Springleap.com have been thinking about sponsoring a sporting team, individual or finding a well suited brand ambassador to promote the brand. After intense research on which activity genre gets the most exposure, the team came up with a sport that is ideal for the fashion industry and Springleap.com brand. Women of tennis. What a brilliant idea!
Female tennis players are synonymous for accidentally showing their underwear while playing a match. So we figure that if we get trendy sportswoman to wear panties branded with the Springleap.com logo we will get maximum exposure while they give maximum exposure! It would be really important to find the perfect candidate, so after some review we have narrowed down our options for the post.
A great brand fit would be someone like Tatiana Golovin who shows a considerable amount of brookies while she embarks on opening a can of whoop-ass on the tennis court. However, this is still entry level stuff compared to the amount of publicity we are hoping to gain.
Picture above: Tatiana Golovin opening a can of whoop-ass while exposing her under garment.
See, this lady (below) would be ideal to be a Springleap.com brand ambassador. Not only would the Springleap.com branded underwear be entirely visible to the public but people would splurge photos of the incident all over the internet too. Something viral! Awesome!
Picture above: Lady of tennis showing off an intense amount of knickerage.
Unfortunately some people just wouldn’t fit our fresh, young, vibey image… like the next lady. We just wouldn’t benefit from sponsoring an individual when our Springleap.com branded underwear is swallowed by their rear mounds of cottage cheese mass. However we’re an open minded organisation and strive to bring innovation and versatility to the world of fashion and marketing. That being said, we may be able to work something out. We could rather put our design covering the entire surface area of her back; then the logo will even be visible from outerspace. I can see the headlines now “Springleap.com tent visible from Google Earth”! Now that’s what I call innovation!
Picture above: Advertising billboard in sneakers and white tent.
You know what, I think that maybe we should take the publicity campaign back to the drawing board and rethink our brand ambassador search… so watch this space, we’ll be back with a bigger and better idea 
