Published by Eric July 29th, 2007
in advert.
If you came to the eSquared website from seeing the flyer on Facebook - welcome! 
This is the first time we’ve tried using the Facebook Flyer to get more people to know about our funky clothing shops, and we’re glad you’ve stopped by.
For the rest of you that are now totally clueless as to what i’m talking about, Facebook allows business’s and I guess anyone else to advertise to people through a “flyer” - they call it the Facebook Flyer. It’s different to normal advertising, as the Facebook Flyer lets you quickly put together a banner that includes an image and a few lines of text - so in the click of a button you have a Facebook Flyer that is actually a banner.
And eSquared being on the cutting edge of clothing has decided it’s worth blowing our marketing budget testing out Facebook as it’s CUTTING EDGE MARKETING! We could be the FIRST in Cape Town to be using Facebook Flyer’s to tell people about eSquared - so we spoke to our bank manager, and he has kindly let us take $10 out of our savings account to put 5000 Facebook Flyers in front of guys (and girls - we went for both options as we think girls will like eSquared just as much as the guys), who have selected Cape Town and the Western Cape as their Facebook Network option.
So if you’ve just arrived from Facebook after having seen the Facebook Flyer - WELCOME!!!!
Published by Shelle July 27th, 2007
in babble and interesting.
So you’ve heard that cotton clothing has many wonderful benefits and you should chooses cotton clothing over synthetic clothing. I know you must’ve heard me go on about it often enough at the eSquared stores. eSquared ONLY stocks 100% cotton clothing. But are you actually aware of what those wonderful benefits are?
Well, in my opinion the main reason why you should be choosing cotton clothing is because cotton, unlike synthetic material, obviously, is natural and far better for your body’s overall karma. Natural cotton clothing helps your body to remain cool as cotton breaths and aids in air circulation and draws heat away from your skin, absorbing body moisture (sweat) in the process.
But if it’s fact you want then you should be aware of the following:
Continue reading ‘Cotton Clothing is good Karma’
Published by Eric July 27th, 2007
in durban, cape town and interesting.
It’s freezing in Cape Town. Hang on, it’s not only freezing, but the wind is HOWLING, and it’s raining and pretty miserable weather all round.
Last night was HAILING! And not just those small little pieces of rain that come down softly but can still cause damage if your Ferrari is parked in the driveway, but this HARD HAIL that came smashing down. Together with the thunder and lightning it was an all round orchestra!
A Symphony of Rain, Hail, Thunder, Lighting, and Wind all rolled into a magnificent OPERA.
Continue reading ‘Coffee Shop Gossip on the Cappuccino Trail’
Published by Eran July 27th, 2007
in eSquared and local designers.
Hi all!!!
I had a really interesting conversation the other day with an old mate in the store, who proclaimed vehemently that South African Fashion is in the dumps and just full of rehashes and copycats.
Nay I say! Nay!
I protesteth (but not too much 
)
My argument was mainly twofold :
Words are very powerful and full of imputations, so one should be very careful - the nature of reality is very subjective and as such is subject to flux. So be careful what you are seedling. You create your own reality with enough intent.
Rather say that South African Fashion is on the rise because quite frankly it is. We have some absolutely AMAZING designers both established and emerging in the South African Fashion scene.
Continue reading ‘eSquared fashion stores support South African Fashion’
